Enhance Raises $18.2 Million to Expand in the United States

Enhance, a company specializing in fitness technology, has raised $18.2 million in a funding round that includes a mix of equity and debt, with participation from Global Ventures and Stride Ventures. Founded in Dubai in 2018, Enhance started as a personal training service before transitioning to a Software as a Service (SaaS) platform to support gym chains. Enhance operates in the UAE, Saudi Arabia, Qatar, Bahrain, and the United States, with Saudi Arabia being its fastest-growing market outside the U.S. The new funding will be used to accelerate its expansion in the United States, where it began licensing its software to businesses in January 2025. Enhance supports around 15,000 personal trainers and conducts over 500,000 training sessions monthly, with a compound annual revenue growth rate of 65% since 2019. Enhance targets the global personal training market, estimated at around $42 billion, helping gyms manage training services and turn them into scalable revenue sources. In the Gulf Cooperation Council countries, GymNation is a key partner for Enhance.

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