Meliuz Purchases $28.4M in Bitcoin, Becoming Brazil’s First Public BTC Treasury Company

Meliuz holds 320.3 Bitcoin worth $33 million after a recent purchase.Shareholders approved the shift to a BTC treasury model.Meliuz's stock rose 117% since the BTC acquisition began in March.Meliuz has formally become Brazil’s first publicly listed company to adopt Bitcoin as a core treasury asset. On May 15, the company's CEO confirmed that shareholders had approved this transition. This move follows a recent $28.4 million purchase of BTC, making it the first of its kind in Latin America.Company Confirms Bitcoin Strategy After Shareholder ApprovalAccording to executive chairman Israel Salemen, shareholders overwhelmingly supported the company’s transition to a BTC treasury model. Following the vote, Meliuz acquired 274.52 BTC at an average price of $103,604. The company stated that the Bitcoin strategy will focus on accretive value using structured financial instruments.https://twitter.com/IsraelSalmen/status/1923134780214034680Moreover, the decision marks a shift from a traditional treasury approach to a strategy aimed at increasing the amount of Bitcoin per share. This method departs from using Bitcoin solely as a hedge against inflation or devaluation. The company now holds a total of 320.3 BTC, currently valued at approximately $33 million. This includes a previous accumulation of 45.73 BTC made on March 6. Data confirms that the firm has steadily built its holdings over the last few months. Additionally, Meliuz disclosed that its BTC acquisition was designed to support shareholder value. The company’s market actions follow a wider corporate strategy now centered around digital asset accumulation.BitcoinTreasuries.NET Lists Meliuz Among Major BTC HoldersInformation from BitcoinTreasuries.NET indicates that Meliuz is not alone in its approach. Another Brazil-based company, MercadoLibre, holds over 570 BTC. Their total holding, including a recent 157.7 BTC purchase, is now valued at $59.2 million.However, Meliuz is the first company in Brazil to publicly declare a long-term Bitcoin treasury strategy. This positions the company as a notable player in Latin America’s digital asset landscape. After the initial BTC acquisition on March 6, Meliuz’s shares have recorded significant growth. Data from Google Finance shows the stock has risen by over 117% since the purchase was announced. The company’s market capitalization now stands at R$727.9 million, or around $128 million. Meliuz operates primarily in the Brazilian market, providing digital services to more than 30 million users. While its Bitcoin strategy is new, the firm’s stock market performance has reflected strong investor interest following its BTC move. The firm stated that BTC will remain central to its strategic planning moving forward. Meliuz confirmed that the BTC acquisition will continue through multiple financial instruments aimed at increasing digital asset holdings per share.